Welcome to Psyentific

Behavioural science has a name for what happens between signing up for something and actually engaging with it: the intention-action gap. It's one of the field's most replicated findings. Ironically, it applies here too.

The good news is that you're reading this, which means the gap hasn't opened yet. That's a better start than most.

The confirmation email is on its way. The piece below are here for exactly this moment while the intention holds.

When clients agree but don’t act: a behavioural guide for financial planners

Your client agreed with every word. They still did nothing. The cause is rarely motivation and almost never information. Here is what actually determines whether advice becomes action, and a practical diagnostic to find the missing piece.

PsyentificKiryl Oliveira

If any of this feels like something a colleague should read, send them this way. Yes, that was a nudge. And yes, it was dressed in social proof. Psyentific is aware of the irony. It remains unapologetic.

Astute readers will notice that was also a referral request. There's a piece on why those are harder than they look:

Why satisfied clients don’t refer, and the risk holding them back

Most of what is written about referrals concerns what to say and when to say it. That advice helps, but only so far. The real drivers, the reasons a happy client stays silent, rarely get a mention. This is what they are, and how an introduction becomes something the client wants to make.

PsyentificKiryl Oliveira

The gap is still closed. Keep reading.